Financial Flash│By Lee, Chen-Lin （ Daniel Lee ）李振麟
Cathay Financial Holdings (2882) announced that Cathay United Bank’s Ho Chi Minh City Branch has formed a strategic partnership with Kimyoo (4503), Taiwan’s leading vending machine operator. Through advertising on Kimyoo’s vending machines across more than 20 factory sites in Vietnam, the two companies aim to promote the “CUB Vietnam App” digital lending platform, offering convenient and reliable micro-loan services to tens of thousands of local workers. The collaboration reflects the strong financial innovation brought by Taiwanese companies expanding in the Vietnamese market.
Cathay United Bank has been deeply involved in Southeast Asia for many years. Recently, the bank held 20th-anniversary appreciation events in Hanoi and Ho Chi Minh City to thank customers for their support, while promising to continue providing safer and more innovative financial services to a broader audience. The partnership with Kimyoo targets key pain points faced by factory employees—such as complicated procedures and high loan thresholds—and positions these workers as important service recipients.
The “CUB Vietnam App” digital lending platform represents a new model compared to traditional banking services. By applying big data analytics, the platform reduces document requirements and speeds up loan review and disbursement. Employees in partner factories can apply for loans, check approval status, and make repayments anytime and anywhere through their mobile phones. Funds can be released within just a few hours, delivering a secure, convenient, and fully paperless financial experience. Since its launch in 2024, the CUB Vietnam App has reached 640,000 registered users and more than 5 million downloads as of October 2025. It is the first Taiwanese-owned bank in Vietnam to offer a fully digital end-to-end consumer lending service and has earned four international awards in 2025, establishing a new benchmark for digital finance in Vietnam.
According to Victor Lu, General Manager of Cathay United Bank’s Ho Chi Minh City Branch, the partnership with Kimyoo marks a significant milestone in advancing the bank’s “digitalization and regionalization” strategy in Vietnam. By tapping into the employee ecosystem of major manufacturing sites, the bank can quickly expand its user base while providing reliable financial support to tens of thousands of workers—truly bringing fintech into everyday life.
Kimyoo Chairman Jack Chuo emphasized that employees and corporate partners are the company’s most valuable assets. He expressed appreciation for working with a partner like Cathay United Bank, which has strong digital capabilities and global vision. The collaboration will greatly improve workers’ financial flexibility and quality of life, demonstrating long-term care for employees. It will also help Kimyoo expand its service network across Vietnam, creating a mutually beneficial outcome.
Cathay Financial Holdings has operated in Taiwan for more than 60 years and continues to strengthen its presence across Asia, now with 969 branches and over 15.3 million customers in the region. Since entering Vietnam in 2005, Cathay United Bank has built a solid foundation. Looking ahead, the bank will keep leveraging its financial expertise to provide diverse personal and corporate financial services, support Taiwan-Vietnam economic cooperation, assist local industrial development, and strive to become the most trusted foreign bank in Vietnam.
越南年輕且充滿活力的市場特質，加上數位支付的普及，為數位金融服務的發展提供了肥沃的土壤。國泰世華銀行在東南亞地區的發展，走出了一條與眾不同的道路。國泰世華銀行與金雨企業合作，在越南工廠以自動販賣機渠道推廣 CUB Vietnam App，提供基層勞工便利的小額信貸服務。透過自動販賣機宣傳 CUB Vietnam App 數位信貸服務，為上萬名基層勞工提供快速、便利的小額信貸支持，打造越南普惠數位消費金融新模式。